Which package fits your project?

Duration determines the price band. Content, narrative and visual control determine the tier.

Simple display → Basic · Story / ad structure → Commercial · Cinematic / advanced control → Premium

Basic — Simple product displays

Product-led visuals with one message, without a complete story.

Two examples and a common misunderstanding
  1. Skincare packaging and textures shown from several angles with music and subtitles.
  2. Bottle, pouring and close-up shots shown in sequence without a character story.

Paid advertising alone does not force an upgrade. Narrative or advanced control requirements determine the appropriate tier.

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Commercial — Brand advertising with a story

A narrative, storyboard or structured advertisement that communicates your brand.

Two examples and a common misunderstanding
  1. A character encounters a skincare concern, demonstrates the product and ends with the brand message.
  2. A launch video with an opening, feature demonstration, brand message and closing call to action.

Supplying your own story or storyboard does not make the production Basic; the actual requirements still determine the tier.

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Premium — Cinematic craft and advanced control

Brand storytelling with advanced direction of characters, products and scenes.

Two examples and a common misunderstanding
  1. A beauty campaign with a recurring spokesperson, coherent clothing and continuity across scenes.
  2. Jewellery visuals with complex lighting, demanding close-ups and cinematic sound design.

It is not simply “prettier visuals”: control requirements must be confirmed. Multiple shots do not mean unlimited new scenes or storylines.

Package details

How is it confirmed?

Share your content and references. Charm Million assesses requirements against the relevant higher tier. A simple product-shot list does not itself force an upgrade; a narrative storyboard or advanced controls do. Scope and price are confirmed in writing before production.

Image services have two tiers